WEAR GROUP
Creative Studio
ABOUT US
Wear Group is a family-driven fashion company, located in Silkeborg, Denmark.
We offer services within product development, quality sourcing, private label production and work with our own brands as well.
We believe in the right product for the right price at the right time, and do our best to give our customers and clients full value for money with this set of values.
Our goal is to help with product development and supplier sourcing, in order to ensure our clients high hit rates on their collections.
See our Sustainability catalog here.
PRIVATE LABEL
Wear Group develops, designs and produces private label collections and styles. We offer individual solutions for each individual customer – and we always keep our lines of communication open, either by phone or face. We believe that successful collaboration is all about openness.
At Wear Group, we have close relationships with all our manufacturers. We believe that it is better to be a big customer at a small manufacturer, rather than a small customer at a big manufacturer. Thus, we only use manufacturers, who we have known and worked with for a long time.
Wear Group stands on a foundation, built on long-term relationships – both when it comes to customers as well as suppliers, business partners and personnel.
We are second to none when it comes to handle some of the biggest retailers and onliners in the world and we plan to continue that way. Please feel free to join the ride.
SMU
Each collection always containing some of the biggest trends in the market. On top of that, we offer special made units.
Suppliers
We work closely with our 6 core suppliers. Our main philosophy: better to be a large customer at a small supplier – than a small at a large.
OUR BRANDS
REDEFINED REBEL
With a slight nod to its Scandi-heritage, Redefined Rebel is defined by a casual design combining the energy of the urban streets. Identifying the young man with a desire of being present in the fast-fashion movement.
Redefined Rebel dates back to 2013. Since day one the brand has been focused in providing the young consumer the best "trending" products in the market. We set an honor in finding the latest trends on the catwalks, spotting what’s about to trend and immediately design the right looks at the market’s most intimidating prices.
The brand is built on love to a product, where quality is the highest priority. We believe and work hard to prove that high quality isn't necessarily equal to high price.
Nerve
He is a “smart casual”, educated and aware consumer with focus on himself and his surroundings wellbeing. He likes to be seen and heard, and loves a night out with good friends. He is into a good book, loves to travel and to explore different cultures.
He values good, natural and healthy ingredients both when it comes to food and drinks. He is becoming more and more aware that the world is changing, to global warming, human negative impact on the nature and the planets eco-system.
He is wearing NERVE both when working and enjoying his spare time.
All our garments are produced by certified manufacturing partners using sustainable fabrics. By using 100%-certified organic cotton and other sustainable materials, such as recycled polyester, we strongly believe that NERVE will make a difference for our planet.
We’re introducing NERVE because we believe that we should all help make the fashion industry a bit more sustainable
REFERENCE
Peek & Cloppenburg Nord
“ It is a delight to work and develop products with the Wear Group. With two highly skilled and fashion forward thinking professionals, Martin and Kasper are truly enjoyable to work with.
Their profound knowledge leaves no questions unanswered. We have been engaged in many private label projects and they have always lived up to our high expectations in terms of quality, design and innovation.
If you are looking for a long term, trustworthy business relationship in these challenging times you are in good hands with the Wear Group.”
Alexander Elias
Head of Mens Wear Buying
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Dress for Less
“We started our cooperation with Martin and his team of Wear Group for the fall winter season 2020.
The partnership is exceptionally professional and it's nice to work with high professionals guys.
We love to continue our sustainable and successful collaboration.”
Boris Weitzer
Head of Buying
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Yeanshalle
“It is an honor for us to work with the Wear Group.
Right from our first meeting with Kasper and Thomas we noticed very quick that we had the same idea about developing and creating new style for our private label. Thomas has constantly new ideas and has always good advice.
We are happy to work with such great people and such a creative label.
Especially nowadays it is important to be able to rely on a good cooperation – applies completely to the Wear Group.”
José Bravo
Buying Manager
