WEAR GROUP
Creative Studio
ABOUT US
Wear Group is a family-driven fashion company, located in Silkeborg, Denmark.
We offer services within product development, quality sourcing, private label production and work with our own brands as well.
We believe in the right product for the right price at the right time, and do our best to give our customers and clients full value for money with this set of values.
Our goal is to help with product development and supplier sourcing, in order to ensure our clients high hit rates on their collections.
See our Sustainability catalog here.
PRIVATE LABEL
At Wear Group, we specialize in developing, designing, and producing bespoke private label collections tailored to each client’s specific needs. Our approach prioritizes collaboration and transparency, with open communication as the cornerstone of our partnerships—whether in-person or over the phone.
We believe that successful collaborations are built on trust and openness.
We work exclusively with manufacturers we know and trust, fostering close, long-term relationships that ensure quality and reliability. Our philosophy is simple: it’s better to be a valued customer at a smaller manufacturer than just another account at a larger one. This approach enables us to deliver outstanding results while maintaining strong connections with suppliers, business partners, and clients alike.
Over the years, Wear Group has established itself as a trusted partner for some of the largest retailers and online platforms worldwide. We are dedicated to continuing this tradition of excellence, setting new standards in private label production.
SMU
Each collection always containing some of the biggest trends in the market. On top of that, we offer special made units.
Suppliers
We work closely with our 6 core suppliers. Our main philosophy: better to be a large customer at a small supplier – than a small at a large.
OUR BRANDS
REDEFINED REBEL
As one of Wear Group's signature brands, Redefined Rebel redefines contemporary men’s fashion by merging Scandinavian minimalism with the dynamic energy of urban streetwear. Since its launch in 2013, Redefined Rebel has catered to the modern, style-conscious man who values trend-driven, high-quality clothing that doesn’t compromise on affordability.
The brand thrives on its ability to adapt and innovate, constantly tracking the latest trends to deliver fashion-forward collections that resonate with a fast-paced, global audience. Redefined Rebel’s designs range from everyday essentials to bold statement pieces, all crafted with meticulous attention to detail and superior craftsmanship.
At Redefined Rebel, individuality and playfulness are at the core of our philosophy. Inspired by urban culture and a rebellious spirit, we encourage experimentation and self-expression through fashion. True to its name, Redefined Rebel proves that high quality doesn’t have to mean high prices, offering accessible styles that make a bold impact.
Experience the essence of Scandinavian simplicity paired with urban vibrancy—explore Redefined Rebel and discover how to redefine your wardrobe, your style, and your rebel.
Nerve
He is a “smart casual”, educated and aware consumer with focus on himself and his surroundings wellbeing. He likes to be seen and heard, and loves a night out with good friends. He is into a good book, loves to travel and to explore different cultures.
He values good, natural and healthy ingredients both when it comes to food and drinks. He is becoming more and more aware that the world is changing, to global warming, human negative impact on the nature and the planets eco-system.
He is wearing NERVE both when working and enjoying his spare time.
All our garments are produced by certified manufacturing partners using sustainable fabrics. By using 100%-certified organic cotton and other sustainable materials, such as recycled polyester, we strongly believe that NERVE will make a difference for our planet.
We’re introducing NERVE because we believe that we should all help make the fashion industry a bit more sustainable
REFERENCE
Peek & Cloppenburg Nord
“ It is a delight to work and develop products with the Wear Group. With two highly skilled and fashion forward thinking professionals, Martin and Kasper are truly enjoyable to work with.
Their profound knowledge leaves no questions unanswered. We have been engaged in many private label projects and they have always lived up to our high expectations in terms of quality, design and innovation.
If you are looking for a long term, trustworthy business relationship in these challenging times you are in good hands with the Wear Group.”
Alexander Elias
Head of Mens Wear Buying
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Dress for Less
“We started our cooperation with Martin and his team of Wear Group for the fall winter season 2020.
The partnership is exceptionally professional and it's nice to work with high professionals guys.
We love to continue our sustainable and successful collaboration.”
Boris Weitzer
Head of Buying
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Yeanshalle
“It is an honor for us to work with the Wear Group.
Right from our first meeting with Kasper and Thomas we noticed very quick that we had the same idea about developing and creating new style for our private label. Thomas has constantly new ideas and has always good advice.
We are happy to work with such great people and such a creative label.
Especially nowadays it is important to be able to rely on a good cooperation – applies completely to the Wear Group.”
José Bravo
Buying Manager
